teaching
Teaching Philosophy
My teaching philosophy is deeply rooted in the belief that education extends beyond the walls of the classroom. I firmly believe that education should not only focus on academic knowledge but also equip students with the practical skills necessary for success in an ever-changing real world.
Specifically, I am committed to providing an environment that encourages learning by doing. Through hands-on exposure to leading tools like IBM's SPSS and Qualtrics, I aim to bridge the gap between theory and practice so that students feel empowered to navigate the evolving technological landscape with confidence. Furthermore, I place significant emphasis on developing strong writing and presentation skills to strengthen students' ability to communicate ideas effectively and persuasively.
Moreover, I believe in fostering a learning environment built on collaboration and mutual respect for diverse perspectives. Each student is a unique individual with distinct, valuable views and talents. By instilling in students a deep appreciation for diversity and teamwork, they learn not only to respect different viewpoints but to harmonize them into creative solutions. Based on my professional and academic experience, this is a skill that is indispensable in the modern workplace.
Ultimately, my goal is to inspire a lifelong love of learning and prepare students to excel in their chosen career paths by cultivating a positive, diligent, and resourceful mindset.
Teaching Interests
Marketing research, marketing strategy, marketing management, international marketing, marketing analytics, digital marketing
Teaching Experience
University of Tennessee
Instructor, Marketing Research and Insights (Undergraduate)
Fall 2025 (58 students), Virtual, Instructor Rating: 4.76/5.00
Fall 2023 (21 students), In-person, Instructor Rating: 4.90/5.00
Spring 2023 (46 students), In-person, Instructor Rating: 4.83/5.00
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Guest Panel Speaker, Ph.D. Teaching Preparation Seminar (Graduate)
Summer 2023 – Topic: Ph.D. Panel on Teaching Tips
Guest Lecturer, Brand Management (Undergraduate)
Summer 2021 – Topic: Brand Equity Calculation
Colorado State University
Guest Lecturer, Marketing for Social Sustainable Enterprises (MBA)
Fall 2025 – Topic: Unraveling the Impact of Corporate Disaster Philanthropy on Brand Reputation
Texas Christian University
Guest Lecturer, Consumer Insights (Undergraduate)
Spring 2025 – Topic: Charting Unexplored Territories in Consumer Research with Generative Artificial Intelligence
Fall 2024 – Topic: Charting Unexplored Territories in Consumer Research with Generative Artificial Intelligence
Fall 2023 – Topic: The Metaverse: A New Frontier in Consumer Behavior
University of Texas at El Paso
Guest Lecturer, Topics in International Marketing Doctoral Seminar (Graduate)
Spring 2024 – Topic: New Technologies in Marketing: The Metaverse and the Video Game Ecosystem